How to Make Colocation Deployments Efficient and Sustainable

16 Oct 2023 by Colocation

In today's digital age, data center colocation plays a crucial role in powering and supporting our increasingly connected world. However, the rapid growth of data center deployments has raised concerns about their environmental impact.  

It is imperative for organizations to prioritize efficiency and sustainability in order to mitigate the negative effects of data centers on the environment. In this article, we will explore the current state of data center deployments and their environmental impact.  

Furthermore, we will discuss various strategies and technologies that organizations can adopt to increase the efficiency and sustainability of their data center operations. 

The Current State of Data Center Deployment and Environmental Impact 

Data centers are known for their energy-intensive operations, consuming vast amounts of electricity and contributing to greenhouse gas emissions. According to studies, data centers currently account for approximately 3% to 4% of global electricity consumption and are responsible for a significant portion of worldwide carbon emissions.  

Colocation services consume vast amounts of electricity to power and cool their servers, networking equipment, and other infrastructure components. The cooling systems alone can account for a significant portion of the energy consumption. As data centers generate large quantities of heat, sophisticated cooling systems are needed to maintain optimum operating temperatures.  

This often involves the use of energy-intensive air conditioning units or water-based cooling systems. Additionally, the servers themselves require substantial amounts of electricity to process and store data. These energy demands contribute to carbon emissions and put strain on power grids, leading to increased greenhouse gas emissions and potential disruptions in energy supply.

Approaches and Technologies for Efficiency and Sustainability 


Renewable Energy Integration 

One of the most effective ways to reduce the environmental impact of colocation is by transitioning to renewable energy sources. By utilizing solar, wind, or hydroelectric power, organizations can significantly decrease their carbon footprint. Major tech giants like Google and Microsoft have already made significant strides in sourcing renewable energy for their data centers. 

Energy-Efficient Cooling Systems 

Cooling systems are a major contributor to the energy consumption of data centers. Implementing advanced cooling technologies such as liquid cooling, hot aisle containment, and economizers can significantly improve energy efficiency. For instance, Facebook's data center in Sweden utilizes natural cooling techniques by harnessing the cool climate of the region. 

Virtualization and Consolidation 

Virtualization technologies enable organizations to maximize the utilization of their server resources. By consolidating multiple virtual machines onto a single physical server, companies can reduce the number of servers required, leading to lower energy consumption and reduced space requirements. 

Artificial Intelligence (AI) and Automation 

Incorporating AI-based algorithms and automation in data center operations can optimize resource allocation, improve energy efficiency, and minimize downtime. AI can help predict system failures, dynamically adjust workload distribution, and optimize power usage, leading to significant energy savings. 

Modular Data Centers 

Modular data centers offer a flexible and scalable solution that enables organizations to build data centers in a more sustainable manner. These pre-fabricated modules are designed to be energy-efficient, utilizing advanced cooling and power distribution systems. Moreover, they can be easily expanded or relocated, reducing the environmental impact associated with traditional construction.

Successful Implementations 

Several companies have successfully implemented strategies to increase efficiency and sustainability in their data center deployments: 


Google has long been at the forefront of sustainable practices, and its commitment to utilizing renewable energy for its data centers is a shining example. The company has made significant investments in solar and wind farms, harnessing these clean energy sources to power its infrastructure.  

By relying on renewable energy, Google not only reduces its carbon footprint but also contributes to the growth of the renewable energy industry. This pioneering approach sets an inspiring precedent for other tech giants and showcases how companies can prioritize sustainability while maintaining efficient and reliable operations. 

Furthermore, Google's data centers incorporate advanced cooling techniques and AI algorithms to optimize energy usage. 


Facebook's data center in Luleå, Sweden, serves as a shining example of sustainable data center design. The facility has implemented natural cooling methods, taking advantage of the region's cold climate to reduce energy consumption for cooling systems. This innovative approach significantly reduces the center's environmental impact and energy costs.  

In addition to natural cooling, the data center also features cutting-edge server designs that optimize energy efficiency without compromising performance. By combining these strategies, Facebook has created a sustainable data center model that emphasizes both environmental responsibility and operational excellence. The Luleå data center not only showcases Facebook's commitment to sustainability but also sets the bar for other data centers around the world. 


Microsoft has made a bold commitment to become carbon-negative by 2030, aiming to not only reduce its own carbon emissions but also remove more carbon from the environment than it emits. One of the key ways Microsoft is addressing this challenge is through its Azure cloud platform. The company is actively investing in renewable energy projects, such as wind and solar farms, to power its data centers.  

Additionally, Microsoft is leveraging artificial intelligence (AI) to optimize the energy consumption of its data centers, making them more efficient and reducing their carbon footprint. By taking these proactive steps, Microsoft is demonstrating its dedication to sustainability and leading the way towards a greener future for the tech industry.


Efficiency and sustainability should be at the forefront of every organization's data center deployment strategy. By adopting renewable energy sources, implementing energy-efficient cooling systems, leveraging virtualization and AI technologies, and embracing modular designs, companies can reduce their environmental impact while optimizing performance.  

The success stories of tech giants like Google, Facebook, and Microsoft serve as inspiration for other organizations seeking to build sustainable data center operations. By implementing these strategies, organizations can contribute to a greener future while maintaining the connectivity and digital services that are vital in today's world. 

Author Colocation provides consulting and engineering support around colocation and has developed a platform for Datacenter Colocation providers to compete for your business. It takes just 2-3 minutes to create and submit a customized colocation RFP that will automatically engage you and your business with the industry leading datacenter providers in the world. provides a platform to view and research all the datacenter locations and compare and analyze the different attributes of each datacenter. Check out our Colocation Marketplace to view pricing from top colocation providers.  


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