The Rise of Cloud Gaming

26 Apr 2022 by Michael Kriech

Gaming has been one the fastest growing industry for the last 20 years, with considerable advancements in technology. The growth rate in the gaming industry shatters records continuously, and innovations keep things more exciting and fun than ever. We have seen an evolution from pixel art to 2D and 3D models in terms of graphics.

The pandemic has caused a sudden spike in the gaming industry and generated a revenue of 156 billion dollars as of September 2021. Moreover, the global video game market is predicted to cross 200 billion dollars by 2023.

Cloud gaming is a new buzzword with the potential to shake the industry. Cloud-based gaming is the next frontier in the gaming ecosystem—several major cloud providers offering their services with their own benefits and drawbacks. Companies like Amazon (Amazon Luna), Google (Stadia), and Sony (PlayStation Now) are the most common.

In this article we’ll discuss the rise of cloud gaming and how it brings a a new area of opportunity to the cloud industry. Let's get started.

What is Cloud Gaming?

Cloud gaming is a method to play video games via remote servers in data centers. With cloud gaming, there is no need to download and install games on your system or console. Instead, streaming services need a reliable internet connection for sending information to a browser or application installed on the recipient device.

You stream games like you stream a Netflix or Youtube video. It's a streaming service providing high-quality content at the cost of server capacity and internet bandwidth. Cloud gaming companies generally operate on a subscription basis, and users pay for access to the advanced system to stream content.

The benefits of cloud gaming include:

  • No need to update the hardware
  • Location independence
  • Instant game launch
  • Cross-platform
  • Lower cost
  • Integration with other devices

Cloud Providers Become A New Game Console

The widespread adoption of the cloud has changed how mobile and video games are created and played. Players can now access the latest games regardless of hardware and location. All they need is a stable internet connection.

Unlike game consoles, cloud-based games move content execution from console to cloud. For instance, Microsoft has transformed Xbox consoles into Xbox cloud gaming services running virtual Xbox boards in server farms. It delivers an experience similar to native Xbox Series X hardware that improves load times and supports streaming on large screen devices.

Similarly, Amazon launched Luna, a cloud gaming service, in October 2020. Luna uses an optional gamepad controller leveraging a separate Wi-Fi connection to minimize a game's input lag. Apart from these, Netflix has also been rumored to expand its focus toward the gaming market.

In addition, Google's Stadia combines the Google Cloud Platform (GCP) with its cloud infrastructure. However, it's difficult to determine the future of cloud gaming technology; the company's new gaming service has been recognized with a lot of features and hype.

Why is Cloud Gaming Important?

Cloud gaming has a lot of benefits not only for gamers but also for developers and publishers. Cloud gaming eliminates the up-front costs of purchasing and maintaining a powerful game console or gaming PC. Rather, you can pay a small monthly subscription fee to stream, contain and access a high-powered virtual gaming PC.

On top of that, you can access games and the saved data anywhere, as all data is stored in the cloud. You can get instant access to games on any device with a strong internet connection.

Moreover, from the developers and publisher side of things, cloud gaming is a big win as it eliminates the need for DRM and the potential for pirating since users are not downloading the games.

Cloud gaming ensures that gamers have equal access to the hardware and performance. It can be a huge benefit for online and competitive gaming and helps publishers reduce development costs.

The benefits of cloud gaming are as follows:

  • Cloud gaming is a new way to offer a high-quality experience to gamers from anywhere and on any device.
  • Advanced game software runs on robust servers in data centers, and the scenes flow to users across the internet in real-time.
  • Users can leverage the power of a dedicated gaming PC without having to buy, build, or carry one around.
  • Users can launch a real, playable game in a browser window only by clicking an advertisement.
  • The load times for cloud-based games reduces based on the cloud providers' servers.
  • Leveraging cloud technology in the gaming industry eliminates the need for users to have storage space, specialized hardware, and piracy issues.

Final Words

Cloud gaming is booming, and it keeps getting better with each passing day. It takes your favorite game from the server and rums it on a powerful, industrial-strength system inside a secure data center. Cloud-based gaming lets you play the latest games on almost any device with a strong internet connection. However, there are still a lot of hurdles to cross before cloud-based games are truly accessible; it feels like we are on the way to something big. The rollout of 5G technology will optimize the power of cloud gaming.

Author

Michael Kriech

Michael brings twenty-three plus years of IT and telecommunications experience to Datacenters.com. With a wide range of expertise, Michael assists his clients in determining the best solutions needed for their technology roadmap. As information technology infrastructure evolves, Michael continues to suggest and present comprehensive, stable, and scalable solutions. This helps clients take advantage of the best and latest technologies that support company objectives while freeing up time to concentrate on core competencies. With a passion for helping organizations meet their goals, Michael is willing to go the extra mile to support his clients. A Navy Veteran and proud husband and father, Michael and his wife (Jessica) spend their spare time raising puppies as a volunteer for Canine Companion for Independence (CCI).

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