Rackspace today announced it is embarking on its most ambitious EMEA expansion plan to date, investing heavily in growing its footprint in Germany and Northern Europe. This move enables it to deliver even better services to existing customers in these regions, and meet the growing demand for innovative cloud solutions from businesses there.
This investment responds to both Rackspace’s established success in these regions, as well as the market growth and maturity that exists. It also reflects the growth of Rackspace’s alliance partners: Microsoft Azure, Google Cloud Platform and Amazon Web Services.
Rackspace is significantly increasing the headcount in both markets, with plans to hire an additional 100 people in Germany and up to an additional 70 people in Northern Europe. The company will be recruiting a variety of roles across the business, including commercial cloud experts, technical cloud solutions architects and expanding its professional services team. Germany also sees the opening of its new country office in Munich.
With this expansion, Rackspace’s customers in Germany and Northern Europe will be supported by even greater local resources and skills, augmented by access to the more than 1,200 employees based in Europe, and the global Rackspace skills base of more than 6,600 employees. This will enable the company to build deeper relationships with its customers locally while delivering a flawless customer experience, unrivaled expertise, and collaboration from across its global business.
The investment will also support Rackspace’s global customers that operate within these regions, since the expanded local presence, in addition to its global expertise, ensures a consistent, high-quality service across all countries.
Olaf Akkerman, Vice President Sales EMEA, Rackspace, said, “This bold expansion plan reflects our dedication to both building intimate relationships with and delivering unparalleled services to our customers in these regions. There’s a significant shortage of expertise in this dynamic growing market, so we believe that our investment will encourage and support organizations in undertaking ambitious cloud projects that will deliver true business transformation.”
Jens Puhle, Sales Director Germany, Rackspace, said, “The cloud market is growing rapidly in Germany and we’re seeing massive demand from organizations that want a partner that can provide local expertise, as well as having the breadth, depth, and scale to support them at every stage in their cloud journey. Our significant skills investment, alongside our exciting new Munich office, demonstrates Rackspace’s commitment to delivering the best possible service to its German customers.”
Bert Stam, Sales and Marketing Director Benelux and Nordics, Rackspace, said, “Over the past five years, Rackspace has firmly established itself as a leading partner for cloud services in the Northern European region. Combining both our local experience and global expertise, we’ve been able to build the deep local relationships of a boutique provider, augmented by our extensive network of experts across the world.
“As many of our customers take the next steps on their cloud adoption journey, exploring how they can use it to improve sales and drive greater revenue, we are investing in our local resources to ensure they have access to expert guidance that will provide them with the best chance of success.”