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Silicon Valley’s Shifting Data Center LandscapeFor decades, Silicon Valley was synonymous with the world’s technology infrastructure. From Menlo Park to Santa Clara, the region housed data centers supporting some of the biggest names in tech. But in 2025, the narrative is shifting. Developers are increasingly looking beyond the Bay Area to rural and secondary markets. Rising costs, power shortages, and evolving workload requirements are pushing data center growth into America’s heartland and remote corners where land is plentiful and power grids are less congested.In the past, companies were willing to pay a premium for proximity to their headquarters and engineering talent. Today, the drivers have changed: scalable land, affordable renewable energy, and favorable tax environments outweigh the need to build next door to corporate campuses. The shift reflects a broader decentralization of the digital economy, where compute resources are no longer tethered to tech industry capitals but distributed globally to follow energy, connectivity, and economics.This blog explores why developers are rethinking Silicon Valley, where they’re going instead, and what it means for the future of data center real estate.The Economics of Leaving Silicon ValleySoaring Real Estate PricesSilicon Valley’s commercial real estate costs remain among the highest in the world. Land zoned for industrial use near San Jose or Palo Alto can exceed $10 million per acre. In contrast, rural markets in Oregon, Iowa, or Tennessee offer land at a fraction of that price, often below $50,000 per acre.For developers building 50+ acre campuses, the math is simple: relocate to reduce upfront land costs by orders of magnitude. A hyperscale campus built on 100 acres in Silicon Valley could cost over $1 billion in land acquisition alone—before a single megawatt of power is deployed.Power Access and AffordabilityThe California grid, strained by renewable energy transitions and wildfire mitigation efforts, faces persistent challenges. In 2024 alone, data center power rates rose 15% YoY in Silicon Valley. Conversely, states like Nebraska, North Carolina, and Texas offer:Abundant wind and solar resources.Lower utility costs and industrial rates.Incentives for renewable energy integration.Developers can procure power in rural regions for as little as $0.04 to $0.06 per kWh—half the rates seen in the Bay Area. Power purchase agreements (PPAs) for wind and solar farms provide long-term price stability critical for hyperscale tenants.Permitting and Regulatory ComplexityCalifornia’s stringent environmental and permitting processes often delay projects by 12-24 months. Environmental impact assessments, water usage restrictions, and seismic safety codes add time and cost.In contrast, rural jurisdictions in Arizona, Utah, and Georgia offer streamlined permitting processes that enable construction to begin within 6 months of approval. Several states have introduced fast-track permitting zones specifically for data center development.Where Are Developers Going?The Pacific NorthwestOregon and Washington have long attracted data center investment, but rural areas like Umatilla County and Quincy are seeing new interest. Hydroelectric power and cooler climates make these locations cost-effective for hyperscale deployments. New fiber routes to the West Coast are improving connectivity.The Midwest and Great PlainsIowa, Nebraska, and North Dakota offer proximity to wind energy, favorable tax policies, and growing fiber networks. Meta, Microsoft, and Apple have already deployed major campuses in these states. Emerging markets in Kansas and South Dakota are seeing their first hyperscale campus announcements in 2025.The SoutheastNorthern Virginia remains the East Coast’s colocation hub, but secondary markets like Huntsville, Alabama, and Greenville, South Carolina, are emerging. These regions provide:Lower construction costs.Pro-business local governments.Access to regional fiber routes.Huntsville’s energy surplus and Greenville’s proximity to Atlanta make them attractive for both primary and disaster recovery deployments.The Role of Renewable Energy in Site SelectionRenewable energy availability is a key driver behind rural data center expansion. Hyperscalers and enterprises alike prioritize sites with access to solar, wind, and hydro generation. Data centers in:West Texas leverage some of the nation’s best wind resources.Eastern Oregon source power from the Bonneville Power Administration’s hydro grid.Georgia and North Carolina tap into expanding solar production.Developers increasingly pair on-site solar fields with battery energy storage systems to ensure uninterrupted operations and reduce carbon emissions. The ability to offer green power contracts is becoming a key differentiator in site selection.Not Just Hyperscalers: Colocation Providers Are Moving TooWholesale and retail colocation providers are following suit. Companies like QTS, STACK Infrastructure, and EdgeCore are developing in:Phoenix, Arizona: Fastest-growing Tier 1 market due to land availability.Columbus, Ohio: Attracting enterprise demand and cloud regions.Salt Lake City, Utah: Emerging as a disaster recovery hub for West Coast workloads.Colocation providers are increasingly marketing their rural locations as cost-effective alternatives to Northern Virginia and Silicon Valley, offering lower latency to regional metros and long-term sustainability.How AI Workloads Accelerate Rural ExpansionAI is reshaping site selection criteria. Model training requires:High-density compute clusters that benefit from liquid cooling.Stable power sources capable of supporting continuous, high-load operations.Proximity to renewable energy to offset massive energy consumption.AI workloads create spikes in demand that urban grids cannot reliably support. Rural sites provide the space and energy scale required for AI workloads that urban environments cannot support without significant infrastructure upgrades.NVIDIA’s DGX H100 systems, AMD’s MI300 series, and custom AI accelerators are driving rack densities beyond 80 kW—a level most Silicon Valley data halls cannot support without major retrofits.Impact on Silicon Valley: Decline or Evolution?While some see this shift as a decline, others frame it as an evolution. Silicon Valley remains a hub for:Corporate headquarters and RD labs.Innovation in chip design and cloud software.Smaller edge deployments serving local latency-sensitive workloads.Rather than hosting hyperscale data centers, Silicon Valley is repositioning itself as a consumption node within a broader, distributed compute ecosystem. Edge colocation providers like Equinix and Digital Realty maintain critical interconnection hubs in the Bay Area, ensuring the region remains a global network nexus.The Economic Ripple Effect in Rural MarketsData center projects are injecting billions into rural economies. Local impacts include:New high-paying jobs in construction, operations, and networking.Upgrades to power grids, roadways, and fiber networks.Tax revenues funding schools and community services.Communities that once depended on agriculture or manufacturing are now home to some of the world’s most advanced digital infrastructure. Economic development agencies are actively courting data center developers, offering tax incentives and workforce development grants.Challenges of Rural DevelopmentDespite the advantages, rural markets come with challenges:Workforce shortages require training programs and talent attraction.Fiber connectivity can be less dense, requiring new builds.Supply chain delays in sourcing specialized data center components.Developers are working with local governments and universities to address these gaps through:Public-private partnerships.Apprenticeship programs.Subsidized broadband initiatives.Looking Ahead: The Next Rural HotspotsAnalysts forecast future growth in:Southwest Kansas: Powered by wind and solar farms and incentivized by the Kansas Department of Commerce.Western Pennsylvania: Benefiting from proximity to East Coast markets and natural gas-powered generation.Northern Louisiana: Emerging as a Gulf Coast edge location with strong grid resilience.As AI demand grows, expect data center growth to follow renewable energy buildouts in areas previously untouched by tech development. Power availability will drive the next wave of site selection more than fiber proximity alone.A Distributed FutureThe wholesale colocation and hyperscale market is no longer confined to Silicon Valley or the major metros. In 2025, the digital economy’s backbone is increasingly rural. Developers are pursuing scalable, energy-rich, and cost-effective sites to meet the next decade of compute demand.Silicon Valley’s role has evolved—from the center of the data center universe to a key node in a much larger, distributed ecosystem. The question is no longer whether rural data centers will play a major role—it’s which regions will emerge as the next digital powerhouses.

The Wholesale Colocation Market Enters a New EraThe wholesale colocation market is experiencing unprecedented demand, driven by the convergence of next-generation technologies, evolving enterprise strategies, and a fiercely competitive global digital landscape. In 2025, what was once a niche, dominated by a handful of hyperscale cloud providers, has evolved into a mainstream infrastructure solution.Today’s wholesale colocation model supports some of the largest and fastest-growing workloads in the world: AI training clusters, blockchain transaction nodes, immersive gaming platforms, and low-latency financial exchanges. Demand has not only intensified, but has also diversified. AI startups, SaaS giants, fintech platforms, and social media networks are all leasing large-scale footprints, creating an ecosystem where compute, storage, and connectivity converge seamlessly.The shift reflects a broader reality: owning and operating your own data center no longer makes economic sense for many businesses. Colocation offers speed, scale, and sustainability—all without the burdens of real estate management, energy procurement, and facility operations. This blog dives deep into the forces propelling the wholesale colocation boom and the key players shaping its future.Hyperscalers: The Primary CatalystHyperscale cloud providers like AWS, Microsoft Azure, Google Cloud, and Oracle continue to dominate wholesale colocation demand. These companies:Lease hundreds of megawatts of capacity at a time.Deploy regionally and globally to meet customer demand.Prioritize colocation over self-builds in power-constrained markets.AI workloads are the largest driver for hyperscalers. Training a next-gen model, such as OpenAI’s GPT-4o, consumes thousands of GPUs operating for weeks at a time. Cloud providers lease wholesale space for these workloads to ensure they can scale rapidly and meet client demand.Moreover, hyperscalers face grid constraints in Tier 1 markets. Northern Virginia, Frankfurt, and Singapore all face power allocation bottlenecks. Leasing capacity from colocation providers allows hyperscalers to deploy compute where building their own data center would take years.AI Startups and Model DevelopersAI startups like Anthropic, Stability AI, and Mistral are reshaping the tenant profile for wholesale colocation. These companies:Require fast access to high-density GPU clusters.Often need over 50-80 kW per rack for training environments.Are scaling workloads faster than cloud providers can offer cost-effective options.AI developers often pursue colocation for two reasons: cost control and hardware control. Colocation enables startups to deploy NVIDIA H100 or AMD MI300X clusters with optimized networking and cooling. By managing their own compute infrastructure in a wholesale facility, they avoid unpredictable cloud billing and retain full control over model development.The result is a new class of tenant: young companies signing 5- to 10-MW leases in global data center hubs.Streaming, Social Media, and SaaS GiantsBeyond cloud and AI, some of the biggest names in streaming and SaaS are expanding their wholesale footprints. Companies like Netflix, TikTok, and Salesforce require low-latency infrastructure close to their users and content delivery points.These companies use wholesale colocation to:Improve user experience through faster content delivery.Meet regulatory requirements for local data residency.Optimize hybrid deployments that combine private infrastructure with cloud regions.In markets like Sydney, Toronto, and Sao Paulo, social media and SaaS firms are driving demand nearly as fast as hyperscalers.Financial Services and High-Frequency TradingOften overlooked, financial services firms are among the most sophisticated wholesale colocation users. Hedge funds, exchanges, and investment banks deploy ultra-low-latency environments in:London’s DocklandsChicago’s financial districtTokyo’s Otemachi regionTheir workloads demand proximity to trading venues, sub-millisecond latency, and maximum uptime. Wholesale colocation provides the control and customization these firms need to stay competitive in algorithmic trading and financial modeling.Regional Demand HotspotsThe wholesale colocation boom is not evenly distributed. Regional dynamics shape where demand is most intense:United StatesNorthern Virginia (Ashburn): Still the world’s largest data center market, despite power constraints.Dallas and Phoenix: Growing fast due to lower land costs, scalable power grids, and fewer regulatory barriers.EuropeFrankfurt: Power shortages are forcing colocation providers to lease and build faster.Dublin: Demand remains strong, though grid capacity limits new projects.Madrid and Milan: Secondary markets capturing hyperscaler spillover.Asia PacificSingapore: Tight land and power availability create fierce competition.Sydney: Emerging as Oceania’s data center capital.Mumbai, Johor: Rapidly growing as hyperscalers expand in India and Southeast Asia.Supply Constraints and Rising Pricing PressureDemand is outstripping supply in several regions, resulting in:Waitlists for space and power allocations.Pricing increases of 20-35% YoY in constrained markets.Shorter construction-to-lease cycles, with some facilities fully pre-leased before completion.Evolving Deal StructuresWholesale colocation agreements are changing. In 2025, typical features include:Longer term commitments: 7-12 year contracts to secure power and space.Direct power passthrough: Tenants pay the utility provider directly.Sustainability requirements: Tenants demand proof of renewable energy sourcing and carbon emissions reporting.Emerging Tenant Behavior TrendsTenants are taking a more strategic approach to colocation:Multi-region deployments to minimize risk and improve latency.Power-first strategies, reserving grid capacity before leasing space.AI-optimized data halls with liquid cooling, higher floor loads, and advanced networking.Investor Inflows: Colocation as Core InfrastructureThe financial community sees wholesale colocation as essential digital infrastructure. Investment drivers include:Inflation-hedged cash flows from long-term leases.Resilience against economic downturns due to demand stability.ESG-aligned returns from renewable energy integration.REITs, infrastructure funds, and sovereign wealth funds are competing to acquire data center portfolios globally. MA activity has surged in 2025 as investors seek scale and market diversification.Looking Ahead: What’s Next for Wholesale ColocationOver the next 3-5 years, wholesale colocation will:Expand aggressively in Tier 2 and 3 cities as Tier 1 markets saturate.Enable AI-native campuses, designed from the ground up for large language model training and inference.Integrate renewable energy, battery storage, and heat reuse to meet ESG requirements.Expect further innovation in financing models, with new joint ventures between hyperscalers and colocation providers to accelerate builds in emerging regions.Demand Shows No Signs of SlowingWholesale colocation is no longer a niche market—it’s the infrastructure layer for the global digital economy. Driven by hyperscalers, AI startups, financial institutions, and media platforms, colocation demand is surging worldwide.The winners will be the providers who can build quickly, secure sustainable power, and offer next-gen facility designs. As workloads grow more complex and compute-hungry, wholesale colocation will remain critical to scaling the global cloud and AI ecosystem.

Europe’s Next Hyperscale PowerhouseIn one of the most significant data center investments of the decade, Digital Realty has committed $2 billion to the construction of a massive mega-campus in the United Kingdom. This ambitious project is not merely an expansion of capacity—it represents a paradigm shift in how digital infrastructure is conceived and deployed across Europe.Strategically positioned to address the growing demand for colocation and AI-driven workloads, the UK mega-campus will provide hyperscalers, enterprises, and digital service providers with an advanced, scalable environment. This campus will serve as a catalyst for economic growth, sustainability leadership, and technological innovation within the European market.Why the UK? Strategic Market InsightsThe UK has long been a digital infrastructure hotspot, with London serving as a global financial and tech capital. However, real estate constraints in the London metro and the rising costs of energy and land have prompted hyperscalers to look beyond traditional hubs. The UK’s data center market grew 18% year-over-year in 2024, driven by:Strong demand from fintech and cloud-native enterprises.Proximity to subsea cable landings that connect Europe, the Americas, and Africa.Favorable business environment post-Brexit, with the UK government prioritizing tech sector growth.Digital Realty’s choice of the UK for such a transformative project signals confidence in the market’s long-term viability and its role as a pan-European connectivity node.Powering the Future: Energy Strategy Sustainability CommitmentsAt the heart of the mega-campus vision is its power strategy. The UK’s aging grid infrastructure and rising electricity costs have made energy sourcing a top concern for hyperscale deployments. Digital Realty’s campus will feature:Direct grid interconnects with capacity exceeding 300 MW upon full buildout.Onsite solar generation and battery energy storage systems (BESS).Power Purchase Agreements (PPAs) with UK wind and solar farms.Future readiness for hydrogen fuel cell integration.The campus will pursue BREEAM "Outstanding" certifications and align with the Science Based Targets initiative (SBTi) for carbon reduction, setting a new sustainability benchmark in the European data center landscape.Hyperscalers Lining Up: The Pre-Leasing SurgeAccording to industry insiders, hyperscalers such as AWS, Google Cloud, and Microsoft Azure have already expressed interest in pre-leasing significant blocks of capacity at the new campus. This follows a broader trend where:Hyperscalers secure space 24-36 months in advance due to power constraints.AI-focused cloud platforms require custom-built data halls with liquid cooling support.Demand for AI training environments is outpacing general cloud compute requirements by a factor of 3:1 in Europe.Early reports indicate that Phase 1 of the campus is already 65% pre-leased, even before construction completion.Financing Mega-Campuses: Real Estate as InfrastructureThis $2 billion project is financed through a combination of:Digital Realty’s balance sheet and retained earnings.Green bonds aligned with ESG investment criteria.Joint ventures with infrastructure funds seeking long-term digital asset exposure.The financial model reflects a broader market shift where data centers are now treated as core infrastructure assets, attracting pension funds, sovereign wealth funds, and institutional investors. Europe’s data center REIT market has grown over 25% YoY as investors seek stable, recurring cash flows from digital infrastructure.Modular Design and Campus ScalabilityDigital Realty’s UK campus will deploy modular construction techniques, allowing rapid expansion in phases:Initial build: 80 MW across four data halls.Phase 2: Add 100 MW via prefabricated modules.Full buildout potential: Exceeding 300 MW by 2029.This phased approach mitigates construction risks, aligns capital deployment with market demand, and enables rapid response to emerging technologies like AI accelerators and quantum computing workloads.Economic Impact: Jobs and Regional GrowthBeyond technology, the mega-campus is poised to become a significant economic driver for its host region. Estimated impacts include:Creation of 2,500+ construction jobs during the build phase.400+ permanent high-skill operations and engineering jobs.Secondary growth in logistics, facilities management, and tech services.Digital Realty has also committed to working with local universities on workforce development programs, creating a talent pipeline for data center technicians and engineers.Regulatory Landscape and Government PartnershipsThe UK government has positioned the tech sector as a pillar of post-Brexit economic growth. The campus aligns with national digital infrastructure goals outlined in the UK’s Digital Strategy 2030, which emphasizes:Expanding data sovereignty through local cloud and colocation options.Supporting AI and emerging tech with resilient infrastructure.Meeting net-zero carbon targets by 2050.Planning approvals for the campus were fast-tracked through government partnerships, highlighting the project's strategic importance.Master Planning the Future: Long-Term VisionDigital Realty’s UK mega-campus isn’t just a one-time build—it’s a long-term play. The master plan includes:Dedicated zones for future AI supercomputing clusters.Integration with hydrogen and other next-gen energy sources.Expansion corridors for additional campuses on adjacent land parcels.Onsite network exchange hubs for global carrier interconnectivity.The campus is designed to evolve alongside the technology it powers, ensuring relevance for decades to come.What This Means for the European Data Center MarketDigital Realty’s investment sends a strong signal to the European market:The UK remains a top-tier destination for hyperscale investment.Large-scale, sustainable campuses are the future of data center design.Power availability and scalability will dictate market winners over the next decade.Competitors are already responding, with NTT, Equinix, and CyrusOne expanding their UK and European footprints to stay competitive.A Blueprint for the Next Era of HyperscaleDigital Realty’s $2 billion UK mega-campus represents a bold step into the future of data center real estate. More than just a collection of buildings, it’s a scalable, sustainable digital ecosystem built for the AI age.In the face of rising demand, tightening power grids, and escalating sustainability pressures, this project illustrates what’s possible when real estate, technology, and environmental responsibility converge. It’s not just a campus—it’s a blueprint for the next chapter of Europe’s digital economy.

Cooling at a Crossroads: Why Change Was InevitableThe global data center industry stands at a transformative juncture. For decades, the core challenge for operators was efficiently removing the heat generated by servers, networking equipment, and storage arrays. The tools of the trade — CRAC units, chillers, raised floors, and hot aisle/cold aisle containment — were designed for workloads consuming modest amounts of power, often below 10 kW per rack.But in the age of AI, cloud-native applications, and generative workloads, the demands placed on data center cooling systems have skyrocketed. Compute-intensive AI models like OpenAI’s GPT-4o and Meta’s LLaMA 3 require clusters of thousands of GPUs, each drawing between 500W and 700W. Racks running 30-100 kW workloads are now common in both hyperscale and enterprise deployments.The result? Air cooling can no longer keep up. The thermal transfer properties of air pale in comparison to liquids. The energy and space requirements of air cooling systems now consume an unsustainable portion of data center budgets and floorplans. Liquid cooling solves both problems, offering higher thermal transfer efficiency and enabling denser compute configurations.This shift mirrors past technological leaps: just as the steam engine gave way to electricity, and copper cables gave way to fiber optics, air cooling is ceding its place to liquid cooling.The Technology Behind Liquid CoolingDirect-to-Chip CoolingDirect-to-chip (D2C) cooling is rapidly becoming the most common form of liquid cooling deployed in production environments. Cold plates are mounted directly onto CPUs, GPUs, memory modules, and sometimes voltage regulators. A closed-loop system circulates coolant through these plates, removing heat at the source.Coolants vary from water-glycol mixtures to sophisticated dielectric fluids that prevent corrosion and leakage issues. Modern D2C solutions are engineered for reliability, with:Automated leak detection systems that shut down coolant loops in millisecondsQuick-disconnect couplings for hot-swappable maintenanceModular manifold designs for rapid deploymentBy removing 70%-80% of heat loads directly at the chip, D2C reduces the burden on facility-level cooling infrastructure.Immersion CoolingImmersion cooling takes the liquid cooling concept further by submerging entire servers in a bath of dielectric fluid. Two main types exist:Single-phase immersion: The coolant absorbs heat and is circulated through heat exchangers.Two-phase immersion: The coolant vaporizes upon absorbing heat and re-condenses, transferring heat away with high efficiency.Immersion systems have proven especially effective in high-density crypto mining, AI model training, and HPC clusters where rack densities exceed 80-100 kW. Companies like Submer, GRC, and Asperitas have deployed production-scale immersion solutions with measurable power savings and reliability improvements.Why Liquid Cooling Is Gaining Momentum in 2025Unprecedented Power DensityAccording to the Uptime Institute, the average data center rack power density increased by 38% from 2022 to 2024, with the steepest growth in AI and hyperscale deployments. Power densities that once maxed out at 15 kW are now pushing 80 kW to 120 kW in AI clusters.Efficiency Sustainability DriversLiquid cooling systems reduce the need for large chillers and CRAC units, cutting energy consumption dramatically. PUE scores for liquid-cooled data centers are consistently below 1.2, compared to 1.4 - 1.6 for air-cooled facilities.Moreover, many hyperscalers have committed to eliminating water-based cooling towers in drought-prone regions. Liquid cooling enables this shift, conserving millions of gallons of water per year.Economics of ScaleWhile liquid cooling carries higher upfront capital costs, the operational savings and ability to densify workloads deliver ROI within 2-4 years in most deployments. This economic equation is driving both new builds and retrofits in North America, Europe, and Asia.Design FlexibilityLiquid cooling allows operators to deploy smaller, denser data halls. Without the need for massive air plenums and ducting, real estate utilization improves dramatically—a key advantage in high-cost markets like Singapore and Silicon Valley.Industry Leaders and Early AdoptersHyperscale Cloud ProvidersMicrosoft’s Azure AI clusters, Google’s TPU deployments, and Meta’s LLaMA model training nodes have all shifted to liquid cooling. Microsoft’s advanced AI supercomputer, unveiled in 2025, features exclusively liquid-cooled racks to support its GPT-Next training workloads.Colocation ProvidersDigital Realty’s Paris and Singapore campuses now feature liquid-ready suites targeting AI/ML workloads. Equinix’s xScale facilities in Tokyo and Frankfurt are designed for rapid liquid cooling adoption.Hardware OEMsDell, Lenovo, and HPE now offer liquid-cooled server SKUs as standard options. NVIDIA and AMD design their flagship GPUs with liquid cooling as the preferred thermal management solution.Challenges to Adoption—And How They’re Being OvercomeOperational ComplexityInitially perceived as difficult to maintain, modern liquid cooling systems come with:Automated monitoring and telemetrySimplified service models for coolant refills and maintenanceFailover mechanisms for pump redundancyRetrofit LimitationsRetrofit opportunities in legacy data centers are limited due to space and infrastructure constraints. However, modular containerized solutions are bridging this gap, offering liquid-cooled compute capacity as standalone pods.Industry EducationOne of the final barriers is cultural. Facility operators trained on air systems must learn new service protocols. Vendors are addressing this with certification programs and hands-on training courses for liquid cooling management.Liquid Cooling’s Role in Future Data Center EcosystemsLiquid cooling is not only a solution for today’s AI workloads; it lays the foundation for next-gen applications like:Quantum computing, which requires ultra-stable thermal environmentsEdge computing nodes in harsh environments, where sealed liquid cooling systems outperform air-cooled alternativesDecarbonized data centers, where waste heat is captured and reused in district heating gridsEnvironmental and Policy ConsiderationsRegulatory Push for SustainabilityRegions like the EU, California, and Singapore are implementing stricter regulations around data center energy and water consumption. Liquid cooling enables compliance with these emerging standards.Heat Reuse and the Circular EconomyLiquid cooling simplifies heat capture for reuse in:District heating systemsIndustrial processesGreenhouse and aquaponic farming initiativesIn Scandinavia, data center heat reuse has already become a policy requirement in urban zones.Market Outlook: Liquid Cooling by the NumbersAnalysts predict:The liquid cooling market will grow from $1.5 billion in 2024 to $6.2 billion by 2030.By 2027, over 50% of new hyperscale capacity will be liquid cooled.AI workloads alone will drive an additional 15 GW of liquid-cooled data center capacity globally by 2028.The Future of Data Center CoolingLiquid cooling is no longer a niche technology. It is the industry standard for hyperscale workloads, AI training clusters, and sustainable data center builds. Operators who fail to adopt liquid cooling will be unable to support future compute densities or meet sustainability targets.The next phase of the data center revolution will be powered not just by faster chips and smarter software, but by colder, denser, more efficient hardware environments—all made possible by liquid cooling.